After a strong strategic alliance creating marketing materials on behalf of their clients, Cheryl Dauphin and Nancy Simonds began teaching their clients how to do it themselves!
Through seminars at colleges, business groups and entrepreneurial centers, Cheryl and Nancy empowered hundreds of self-marketers to create effective marketing materials—or to feel confident working with professionals and managing the process.
Their instructional materials grew into a book, which they co-authored and self-published (more). Small companies and nonprofit agencies are finding it a valuable tool in creating their brochures, newsletters and direct mail marketing materials.
Cheryl
Dauphin has almost 25 years of experience in the graphic design and printing
industries. As the art director for an offset printing company, she designed
promotional materials, newsletters, stationery, forms and other business
material. As Manager of Advertising Design for Bell Atlantic TeleProducts,
she established an in-house graphic design department and coordinated the
production of a business-to-business catalog as well as a variety of corporate
communications. As owner of Dauphin Design since 1991, Cheryl specializes
in catalog production and also develops a wide variety of other promotional
materials, including newsletters, brochures, direct mail and other
corporate collateral.
Nancy
Simonds has a unique background in education, human resources and promotional
writing for companies of all sizes and missions. This broad base of skill
and experience enables Nancy to create materials that inform, educate, and
explain subjects in many disciplines. Through her business Nancy
Simonds Communication, LLC, Nancy has helped hundreds of companies in New England
promote themselves through well-written, effective marketing materials. She
has also worked with numerous colleges and private schools, copy editing
and proofreading their student materials, brochures and newsletters. Along
with writing promotional materials, Nancy also teaches business owners how
to create their own brochures, letters, and Web site copy.